Greta has 10 years of experience in the art world. In 2018 she founded Greta Scarpa Art Advisory, followed by the opening of a physical space in the heart of Milan where she caters her Italian and European collectors. Over the past years she has gone back and forth to Dubai and, strongly believing in the possibilities the UAE at large have to offer, she decided to expand her art advisory business in the region.

Furthermore, in 2024 she co-founded STELLA Alliance, which is based between Dubai, Milan and London. STELLA is an international art collective dedicated to accelerating the progress of women collectors in the art industry.

Greta distinguishes herself in her profession by identifying and seizing opportunities to elevate her clients' art collections and engagement with art. Through meticulous market analysis and a discerning eye, she has empowered collectors to stay ahead by acquiring artists who later achieve remarkable success, including El Anatsui, Jem Perucchini, Gustavo Nazareno, Anastasia Bay, Miriam Cahn, Tyrrell Winston, and Donna Huanca. Greta's expertise extends to securing competitive deals in the secondary art market, particularly in the Post-War segment.

From navigating intricate blue-chip deals to discovering talented emerging artists, Greta collaborates closely with her clients, ensuring they receive optimal deals and experiences in the art buying and selling process.

Greta holds a Bachelor’s Degree in Communication in the Art and Cultural Markets from Iulm University of Milan and a Master’s in Economy and Management of Art from Il Sole 24Ore Business School of Milan. She worked with art galleries in New York and Berlin and currently her collectors are based in Italy, Europe and the UAE.