Based between Milan and the UAE, Greta Scarpa works across advisory and strategic community-building, with a sharp eye for artistic significance, cultural impact and long-term meaning.
As a cultural entrepreneur, she co-founded STELLA Alliance in 2024, an invitation-only membership club that empowers women collectors to make culturally significant acquisitions through curatorial support, global access and cultural influence. Through STELLA, Greta is building a future where women shape not only collections but also narratives and systems of value. Her vision is systemic - collecting as authorship and influence. Before founding STELLA, Greta launched Greta Scarpa Art Advisory in Milan, cultivating a loyal base of Italian and European collectors. Drawn by the vitality and ambition of the Gulf, she expanded her practice into the UAE in 2021, where she now spends several months each year.
Greta advises her collectors using clear and strategic criteria: art needs to be original and meaningful within the artist’s practice, culturally or socially relevant and poised to grow in resonance and value over time. She is equally adept in the secondary market, with a particular focus on post-war European masters.
Her voice in the art world has been featured in publications such as Vogue Italia, Identity Magazine, Canvas Magazine and others.
She believes great collections don’t just reflect taste: they shape futures.