Greta Scarpa supports collectors, institutions, foundations, artists and brands in defining cultural identity, shaping long-term strategy and developing cultural ecosystems across Europe and the Gulf. Her practice moves from conceptualization to strategic planning and implementation, helping clients define clear cultural directions and build coherent, sustainable frameworks and presence.

She works on cultural identity and vision development, art strategy and programmatic design, collection strategy, institutional and organizational cultural planning and Europe-Gulf positioning, accompanying clients throughout the full arc of cultural planning.