Greta Scarpa operates as a Cultural Strategist working across Europe and the Gulf, with a particular focus on the UAE. She supports collectors, institutions, foundations, artists and brands in defining cultural identity, shaping long-term vision and building contemporary cultural presence.

Her practice moves fluidly from conceptual direction to strategic planning and implementation, helping clients articulate a clear cultural position and develop coherent, sustainable ecosystems around their work.

She focuses on cultural identity and vision development, art strategy and programmatic design, collection strategy and cultural planning. She also works on Europe-Gulf positioning, supporting clients from early concept to long-term execution and market entry.